October 6, 1953
Dear Co-Workers in God's Work:
Here's REALLY BIG NEWS! God has opened another
Beginning Sunday, October 25th, The WORLD TOMORROW goes
on one of the major net-works---ABC, transcontinental!
We have placed the order with the American Broadcasting
Company for more than 175 of their largest stations, Coast to
Coast. This is the most powerful net-work on which time could be
purchased for proclaiming the true Gospel of Christ.
Until a few weeks ago the DOOR WAS CLOSED to any further
time for Gospel broadcasting on major net-works. But the time has
come for God to OPEN THE DOOR for His own work. It required an
entire new change in policy by American Broadcasting Company
officials in New York and Hollywood. They reconsidered their
policy which had closed the door to any further religious broad-
casting. They decided to OPEN THE DOOR to JUST ONE MORE religious
program over their great chain, Coast to Coast. The net-work
officials decided that the one and only additional religious
program to be admitted to this great transcontinental chain would
be The WORLD TOMORROW!
THIS MEANS MILLIONS OF NEW LISTENERS---IT MEANS THE TRUE
GOSPEL WILL NOW BE HEARD ON STRONG LOCAL STATIONS IN MANY PARTS OF
THE COUNTRY WHERE ONLY A FEW HAVE HEARD BEFORE! It means that now
we shall reach, with clear strong signal, EVERY part of the United
States, most of Canada,---AND ALASKA!
But it means a TREMENDOUS RESPONSIBILITY---which you
share with me! This vast undertaking will require GREAT FAITH! It
will cost several thousand dollars every week---and IT MUST BE PAID
EVERY WEEK IN ADVANCE, or else we fail and the time will be sold to
others! As I write this, the receipt of funds for the work has
dropped off ALARMINGLY through the entire month of September.
Every physical circumstance and indication, at this minute, is that
we shall not be able to provide the money for even the first broad-
cast! It will require the greatest sacrifice and loyalty on the
part of EVERY ONE of you Co-Workers since his work began, if we are
to make it.
But first, let me tell you more of the details.
The TIME of the net-work broadcast: Atlantic Coast
stations, 11:35 to 12 noon every Sunday. Middle-West, 11:05 to
11:30 A.M., Central Standard Time, every Sunday. Mountain States,
12:05 to 12:30 P.M. Sundays, and on the Pacific Coast, 11:05 to
11:30 A.M., Sundays.
The STATIONS: The emergency is so great I cannot take
time to list all the stations in this letter. I will give you that
later. But the list includes stations from Miami, Florida, to
Maine along the Atlantic Coast, including the great superpower New
York station WABC---stations all through the middle-west, mountain
states, and Pacific Coast, and most of the key cities through the
South. It also includes the great 50,000-watt station at Toronto,
Canada, and 4 strong stations in Alaska!
THINK OF WHAT THIS WILL MEAN, in addition to the every
night broadcasts over the giant super-power Mexican stations!
It is very possible that this addition of the trans-continental ABC network to the every-night super Mexican stations
and the world's greatest station at Luxembourg, reaching all
Europe, now makes The WORLD TOMORROW the most powerful broadcast of
any kind in all the world today!
WE MUST NOT FAIL!
But there is DANGER! While nearly a thousand of us were
attending the great Festival of Tabernacles in our new Tabernacle
near Gladewater, Texas, our business manager had to call me long
distance at midnight one night to tell me that less money was being
received at the Pasadena offices than any time in three or four
years. I have just returned to Pasadena to find an ALARMING
SITUATION! Unless every Co-Worker will now LEAP to our rescue
immediately, sending in the largest possible amounts---and unless
you will STAND SOLIDLY AND LOYALLY BACK OF ME WEEK BY WEEK, AND
MONTH BY MONTH, WE WILL BE UNABLE TO TAKE ADVANTAGE OF THIS
GREATEST OPPORTUNITY EVER TO COME TO US, EVEN AFTER GOD HAS MOVED
TO OPEN THE DOOR!
Listen, Co-Workers! Listen, and then ACT! In the year
31 A.D., Jesus Christ BUILT HIS CHURCH, and sent His own chosen
ministers, the Apostles, to proclaim the same Gospel He taught to
the world. It took them one time-cycle of 19 years to cover
Palestine and Asia Minor (all in Asia) with this great Gospel
Message. After 19 years GOD OPENED THE DOOR for the Apostle Paul
and the other ministers to carry the Gospel to Europe. It took
them 19 years to cover Europe with it AND THEN THE ROMAN ARMIES
STOPPED ALL ORGANIZED PROCLAIMING OF THAT GOSPEL.
Believe it or not, that Gospel has not been proclaimed to
the world from 69 A.D., until 1934 A.D., when again GOD OPENED THE
DOOR of radio and the printing press to us. It took one time-cycle
of 19 years to cover the North American continent, and after 19
years, January 1953, GOD HAS OPENED THE DOOR to us to carry the
Gospel to Europe! MAIL IS NOW POURING IN FROM EUROPE! Prophecy
reveals that after this one more 19-year cycle---if God does not
shorten the time and bring it earlier---the resurrected ROMAN
ARMIES once again will stop all organized preaching of the Gospel
to the world.
THIS IS THE MOST IMPORTANT WORK ON EARTH. It is the WORK
It now faces the MOST SERIOUS CRISIS IN 19 years! WE
MUST be able to pay for this great ABC net-work broadcast week by
week! The program begins October 25th. Consult your local news-
papers for time and station. BUT CO-WORKERS, LET'S ALL RISE TO
THIS OCCASION. MAKE ANY SACRIFICE JUST NOW. SEND WHATEVER YOU
CAN, WHETHER SEVERAL THOUSAND DOLLARS, OR ONLY ONE OR TWO DOLLARS
---EVERY DOLLAR COUNTS NOW---THE SITUATION IS DESPERATE. This is
an S.O.S.! God will bless you! HURRY!
Urgently, in haste, in Jesus' name,
Herbert W. Armstrong