"The WORLD TOMORROW"
A NATION-WIDE BROADCAST
HERBERT W. ARMSTRONG
Analyses Today's News, with the
Prophecies of the WORLD TOMORROW
Publishing Box 111, Eugene Oregon
a Magazine of UNDERSTANDING
May 31, 1946
Dear Friend and Co-Worker:
I want to take you into my confidence about a MOST
IMPORTANT decision I must make for the future of this work, and
ask your advice and help.
This may come as a surprise to you, but for some three
years I have been thinking of moving our offices and headquarters
into the Los Angeles area, specifically in Pasadena. To that
end, for close to three years we have been holding Box 111 at the
The work has completely outgrown Eugene.
We are up here in Eugene, Oregon, because this is where
God started us in this work. It was back in the summer of 1933
that friends, won over to the Truth thru my preaching there two
years before, called for me to come and hold meetings in a little
one-room country school house near their farm, eight miles west of
Eugene. Several were converted in the meetings, and I found myself
with a little flock of 19. So I stayed on to minister to this
little group, and continued the evangelistic effort in and around
The first Sunday in 1934 I started the "Radio Church of
God" on the local 100-watt radio station, the smallest in power in
the United States. That month Mrs. Armstrong and I started work on
The PLAIN TRUTH. I borrowed a typewriter and the use of a mimeo-
graph, and Volume I, Number 1 of The PLAIN TRUTH came out February
1st---a little mimeographed paper produced and mailed (all 250
copies of it!) for a total cost of five dollars!
Surely this work started as small as it could start: the
evangelistic work in a small one-room country school-house; the
broadcast on ONE small town station as small as the smallest in the
country; The PLAIN TRUTH a little mimeographed paper of 250 copies!
God ALWAYS starts things, thru human agencies, very small. The
nation Israel started with one man. The coming Kingdom of God, to
rule and ultimately to fill, the earth, started with a handful of
disciples that momentous day of Pentecost! FAITH, too, starts
small in us all, and GROWS GREAT! Yes, if God is in it, it always
And this work, started by God thru us, directed and
empowered by God and blessed by Him, has grown and grown from that
very humble beginning. And it might now CONTINUE to grow. It has
grown now until The WORLD TOMORROW has a cumulative listening
audience of FIVE MILLION every week. The printers already have the
order, and the paper is on the way, for ONE HUNDRED THOUSAND copies
of The PLAIN TRUTH, next issue. It will cost us $3,000.00 to print
and mail the May-June number.
It is still printed in Eugene. But it will take the
printers ONE SOLID MONTH just to print and deliver to us for
mailing, 100,000 copies. In Los Angeles are two large printing
establishments with rotary magazine presses---there are only three
such presses west of Chicago! On these modern presses they can
turn out the entire 100,000 copies in 6 to 8 hours! I have
negotiated with the plant which now prints the Coast editions of
TIME, and LIFE, and SUNSET magazines. Because of mass-production
methods and modern equipment and those giant presses, they can
print a 16-page magazine for us in two colors for only about 18%
more than we have to pay now for 6 pages in one color of ink.
That's only HALF the reason why we are being forced, now,
to move into the Los Angeles area. Hollywood is radio headquarters
for the nation. All net-work and private broadcast-lines originate
in and flow from Hollywood. If the radio broadcast is to continue
to grow, on more and more stations, we must be either near
Hollywood, or New York.
In Eugene, I am forced to maintain a very costly private
remote-control broadcast line from Eugene all the way to Portland
---123 miles. This costs us around $300 per month. A couple
months ago our office rent was raised on us 50% in one jump. We
need twice the space we now have, but can't get it in Eugene.
Now there is no office space available in Pasadena, or
Hollywood, either. But by moving there we completely eliminate the
$300-per-month line-charge; and, that, plus the cost of office-rent
which we can also eliminate by building, will retire the capital
investment of erecting a new private office building of our own,
inside five years. That becomes a very sound investment, indeed!
It may surprise you to know that our office staff has grown now to
SEVENTEEN---and I expect it to grow at least to 30 in a year!
Of course there is the housing situation, too. There
are, as I know only too well, apparently no houses to be rented in
Pasadena or near there. So I'll tell you how we purpose solving
that problem. As you probably know, Mrs. Armstrong and I sold our
home, over two years ago, and put every penny of it into the work.
We've always had a happy feeling over the knowledge that we our-
selves have made the largest single contribution and sacrifice for
this work so far. Of course, we've given our whole LIVES to it,
too. But it's all that matters, with us. Well, in December of
last year we were evicted from our home (which we had continued
renting) as a result of its being re-sold. For a month or more we
just moved around from one auto-cabin to another. Then a couple of
up-stairs bedrooms opened up for our two boys, my wife and myself.
At this writing we're still there. We do not even have cooking
privilege, so are forced to eat all meals out. So, you see, we
have no home as it is, anyway. Now in Pasadena our plans, God
willing, are to add onto the office building a small two-room
apartment where we can live until such time as God permits us to
build a new home for our own.
There are still other housing problems which may be
difficult to solve---but God will open the way for them. We do
not, of course, plan to move our entire staff to Pasadena. At
present my son-in-law, Mr. Vern R. Mattson, is manager of the
general office. Our daughter, Dorothy, his wife, is in charge of
the mail-opening department. Vern was in the Marines---started at
the bottom, came out a lieutenant---and under the G.I. Bill of
Rights he and Dorothy can get a loan to build a home of their own.
That takes care of them. Then my personal secretary and book-
keeper, Miss Evelyn Paeschke, and my correspondence secretary Miss
Betty Hutchison, and at least two other girls in the general office
will come with us, and we will have to manage rooms for those girls
somehow. In the last BULLETIN I wrote you of how my other son-in-
law, Jimmy Gott, is no joining our staff in charge of the mailing
department. He and Beverly have the two little youngsters, and
housing for them will prove the hardest problem of all. But
meeting problems and difficulties is nothing new for us---God will
open the way.
Now it will take time to select the site, get building
permits, have plans drawn up, and complete the construction. How-
ever, the way already has opened to us so that we are assured these
may proceed fairly smoothly and rapidly. I am in touch with a firm
of architects who, busy as they are, have agreed to handle the
project and push it right thru. They handle large operations, and
happen to have all the necessary contacts and connections to get
what they want. The contractors they work with are engaged in
large-scale projects generally, and they assure me that for a
project as small as we contemplate they will be able to supply all
materials. Special permission must be secured from the government,
because of the freeze on certain types of construction, but due to
the nature of our project my information is that it will be
granted. It's marvelous how God opens up the way for His Work!
Now I come to the problem about which I particularly want
to ask your advice. This is the selection of the building site.
The two possible sites which impress me best are shown on
the accompanying rough map. Site number 1, at the approximate
location of the "1" in the heavy circle, is WEST of the Arroyo,
toward Eagle-Rock and Glendale, only a block or two inside the
city limits of Pasadena. It is virtually on Colorado, just south
of it, and south of the Annandale Golf links. It is on Highway 64
leading directly into Arroyo Seco Parkway and downtown Los Angeles.
It is on a local city bus line and also on the bus line from
Hollywood and Glendale to Pasadena, and might be much handier for
our friends in Glendale and Hollywood coming to public services,
than the other site over in the very center of Pasadena.
By the way, I see I shall have to interrupt right here
and explain something I overlooked. We contemplate, in present
plans, to build a church-auditorium for public-services, in
connection with the office building to house the radio and
publishing work. We may not be financially able to construct it
all at once. The church auditorium may have to be delayed six
months or a year. This---and whether we undertake to build our own
auditorium for public services at all---will depend largely upon
YOUR advice and that of our other Co-Workers in the Los Angeles
You probably know that two and three years ago I often
held public services in the Biltmore theatre. Attendance there
usually ran from a thousand to seventeen hundred. Once or twice,
when the Biltmore was not available, I spoke in one of the halls
down at the Embassy. But each time there the attendance fell away
off, and many told me it was because of the location. Anyway, the
Biltmore has not been available since. It seems there are no
really desirable downtown locations available, and rent is very
high when they can be secured. Now of course I realize we could
never hope to enjoy crowds of 1,700 such as I have had at the
Biltmore, in a location of our own out in Pasadena. In fact, we
cannot afford to build an auditorium that will even seat more than
a fraction of that number. What I have in mind at present is a
modest, but attractive and substantially-built auditorium seating
in the neighborhood of 250 or 350 people. Anything larger will
cost considerable money---even this will take several thousand
dollars. Yet, in selecting the site, I want to be sure to locate
in the most accessible, and desirable possible location in
You'll understand, of course, that a central downtown
location would be prohibitive in cost. The ground for such a
location would cost several times as much as the two general
locations I have in mind. For our office there is no need to build
in an expensive downtown location. One object in building is to
escape having to pay rent in downtown office buildings where space
is charged according to LOCATION where most people come, such as
required by doctors, dentists, lawyers, etc.
So now to get back to the two general sites we are
considering at present. Site #1, as I said above, is on the bus
line between Pasadena and Glendale and Hollywood. It occurred to
me that this location might be MORE convenient for our radio
friends in Glendale and Hollywood (and they are MANY), than the
other location over in the central part of Pasadena. Those coming
by bus from Glendale and Hollywood would have to transfer to a
local bus after arriving in downtown Pasadena, to reach site number
2. Also, those driving their own cars would find site number 1
about two or three miles closer from Glendale and Hollywood, while
those driving from Los Angeles would find it shorter to cut off the
Seco Parkway at Avenue 64 and come to location (1), than to go on
in to Pasadena and out to Colorado and Hill.
On the other hand, site number 2 is much more centrally-
located for most of our friends in Pasadena---and it must be
remembered that when services are held in Pasadena a higher
percentage of Pasadena listeners will come than Los Angeles,
Glendale and Hollywood listeners.
Location number 2 is in a general neighborhood of
Colorado, Hill, and Holliston. There are a number of possible
sites, 65-foot, 85, and 100-foot frontage, and all about 210 feet
deep, both on Hill and on Holliston---from a distance of about a
half-block to a block and a half north of Colorado. (It is about
three ordinary blocks to the next street north of Colorado at this
point.) All these locations are close to Pasadena Junior College.
All are very centrally-located sites, in the very heart of the
Pasadena residence section, all commercially-zoned, or zoned for
building a church and office building.
My preference of these at location number 2 is a large
lot 100 x 210 feet with large and beautiful trees, another old
structure already on it to be torn down, but which would provide
considerable lumber. Now this lot would give us almost twice the
ground of the lot at location number 1. If we select the number 1
site, we will be a little crowded, yet apparently there is
sufficient space there for all our immediate needs or anything I
can contemplate within the next two years, with one possible
exception, which I will mention below. One advantage, however, of
site number 1 is that it will cost only half as much as number 2.
The number 1 lot is on a prettier street---very nice homes across
from it, beautiful trees over the street, but none on the lot
itself. Yet, I am just a little fearful lest we might find our-
selves cramped for space two or three years later. There is an
adjoining lot we could add to this, but the price is too high,
although the total price would still be lower than location number
2, and with this adjoining lot would give us almost the same number
of square feet.
And now, since this is a long letter anyway, I want to
take you into my confidence further and reveal, for the first time,
another important step planned for the future.
We are laying plans now to establish a BIBLE COLLEGE. It
is just as tho God has revealed to me recently,---it is so vividly
impressed upon me,---that one of the next things to come in the
progress of this great and true work of God is to be a BIBLE
COLLEGE. A college utterly unlike any that now exists!
In no sense will it be a typical sectarian or
denominational Bible school. In no sense will it be a "theological
seminary." It will not in any sense be a "ministerial college," or
school for training preachers---since only GOD can call one to
Christ's true ministry. When a young man decides he would like to
become a minister or an evangelist, and decides to go to a
theological seminary or ministerial college or typical Bible
college, the call usually comes from SELF preference and SELF
interest, not from God. That's why there are so many preachers who
are not called of God. We cannot go out and choose for ourselves
those God would have, and call, for His ministry.
But this great God has raised up thru our efforts
together never can reap the full harvest of souls, or accomplish
the full good that is possible on a national and world-wide scale,
UNLESS it is followed up by personal contact by personal workers,
for which we are not, as yet, prepared. These workers should be
thoroughly trained for their tasks. They should be competent.
They should be CALLED OF GOD, filled by His Spirit. And out of
this college of which God has given us the vision, will come SOME
whom we shall later recognize God has called---who will be trained,
fit, prepared in every way.
As a matter of fact what is contemplated is a GENERAL
COLLEGE---the kind of college God would organize and conduct. It
will be quite different from the ordinary WORLDLY college. We live
in a "babylonish" paganized society, tho most of us hardly realize
it. One of the most babylonish influences in the world today is
the system of education---particularly higher education.
Mrs. Armstrong and I did not send our daughters to
college. I'll tell you why. It is not that we do not believe in
education, for we most assuredly DO! But universally today
colleges and universities base their entire teaching on the God-
denying, soul-destroying theory of EVOLUTION. Surveys have shown
that 95% of freshmen, entering college, at least BELIEVE IN GOD---
that is, in the fact and existence of a CREATOR. But 95% of
graduating seniors are full-fledged atheists, who firmly have been
convinced there is NO GOD! I would rather my children were
ignorant, than to have a trained mind stuffed with soul-damning
lies and MIS-education.
What God is leading us now to formulate is a college that
will give a general SOUND education. No man is educated who is
ignorant of the greatest text-book of all---THE BIBLE. No man is
educated who is still ignorant of God's revelation to man. The
Bible ought to form the very BASIS of all sound education. It is
a revelation of things man would not otherwise know and could never
find out for himself. But there are MATERIAL sciences which are
EXACT sciences---containing the organized knowledge of material
FACTS man has been able to OBSERVE, and MEASURE, and KNOW, for him-
self. Among them are physics, chemistry, mathematics, etc. The
so-called sciences of biology and geology as now generally taught
are so intermingled with the REASON of atheistic minds drugged by
evolution that they EXPLAIN things observed about the fauna and
flora in a manner that all will someday come to recognize as
ridiculous. All known FACTS of geology and biology only PROVE the
CREATOR and the revelation of the Bible. This college will teach
TRUTH, not fables dressed up in the guise of "higher learning,"
"rationalism," etc. We will teach foreign languages, so that those
whose "fruits" prove them to be called of God to His ministry may
be equipped to follow the commission "Go ye into ALL THE WORLD, and
teach ALL NATIONS."
The faculty of this school will be composed of those who
are thoroughly competent, and measure up to highest standards---
those whose educational qualifications are fully adequate---those
who are natural-born TEACHERS, not misfits---those who are living
according to Christian standards, clean, moral, of highest
character. I already have the principal in mind---a man thoroughly
qualified, experienced in the field of education.
I expect to give most of the Bible instruction myself
personally. Plans already have been formulated so that I can do
this without undue strain on myself or over-burdening myself with
too many duties.
Now I mention this to you---and it has never been
mentioned to any before, except just those on our own staff here in
Eugene---because this college will have a vital connection with the
building program, and possibly the selection of the site.
The church building, to be connected with, and part of,
the office building, will be so designed that the auditorium will
serve as the college chapel, with classrooms in connection. Thus
it will serve the double purpose of housing the school, and
providing the auditorium for public services and a place of
At present we plan to start the school not later than a
year from this coming September. If we had the building and
equipment, I could tell our listeners of this college on my radio
program over the most powerful radio stations on the continent, and
put an article about it in The PLAIN TRUTH, and we would have
applications from all over the United States for two or three times
as many students as we could take, the first year.
Since God started all things thru human agencies SMALL,
and causes them to grow great, I plan to start this on a small
scale---around 30 to 50 students the first year, with a faculty of
two, beside myself. Now I believe that either site proposed would
provide ample space for the school also, for the first two or three
years, at least---since the one building will house it all.
Frankly, knowing how God causes everything in which HE is working
to grow greater and greater, I expect the college to outgrow the
facilities now planned inside two or three years. But if and when
it does---if and when it comes to need additional buildings, a
campus, etc., then we can remove the college from the structure now
planned, find ground for a campus perhaps farther out, in another
location, and build new buildings. We can cross that bridge when
we come to it. Either site now being considered, however, is ample
for all that is being now contemplated.
Now, dear friends and Co-Workers in Southern California,
this is a most important step we are contemplating. It is no small
and light matter to move a work that has developed as large as
this, more than a thousand miles. But, in order that The PLAIN
TRUTH may at last be published EVERY MONTH, not less than 16 pages
and more attractively than now---in order that the radio broad-
casting may now grow as a great national and international power---
it seems that the move is imperative.
It will strain the financial resources of this work to
the limit just to build the office structure to house the radio and
publishing work. We plan now to build into the new building our
own printing department, with a modern new press for doing all our
own printing except The PLAIN TRUTH, which is now too large for any
but a major-size magazine rotary press---and that will be
substantial---of concrete fire-proof construction---along plain,
simple, clean and neat architectural lines---one that will be a
credit to God and His work, as well as to Pasadena and Southern
It seems to me that, if possible, we should also build
the church auditorium as a part of the same building, and at the
same time. But frankly, without local help, we cannot now under-
take to finance so much. All I know to do is put the proposition
up frankly and candidly to all our Co-Worker family in Southern
California. Do YOU want us to have a place where I can conduct
regular public services---part of the time EVERY-NIGHT services---
and at least SUNDAY NIGHTS the rest of the time? Will YOU make a
real sacrifice to HELP build it, and make, either a sizable
contribution to this special building fund, or pledge, conditioned
on continued ability of course, a series of MONTHLY special
offerings for this special fund?
Right now we need God's wisdom and guidance. I am asking
Him for it, and I know He will give it and make His will clear and
plain. But in multitude of counsel there is safety, and so I ask
all our Southern California Co-Workers for their counsel and
advice. Will YOU, therefore, PRAY EARNESTLY over this very
important decision I must make---as to whether to move to Southern
California---as to WHICH site we should select---as to whether we
shall be able to include a church auditorium of our very own in
this project? My, what a wonderful opportunity this seems to be
for the future of the work! It means more and harder work for me
personally---but it means greatly expanded opportunity for service-
--a work that ultimately will reach and influence fifty million or
more people in the United States alone---a work that will carry the
last warning Gospel Message to the uttermost parts of the world,
quickly, powerfully! And a work that will ultimately have that
intensive, personal-contact influence in all parts of the country!
It is a vision of truly great magnitude, the greatest opportunity
for service in God's hands ever to come to ANY people, at ANY time
in world history! Can you grasp the truly great and marvelous
vision? TIME IS SHORT, and WE HAVE A GREAT MISSION TO ACCOMPLISH
BEFORE IT IS EVERLASTINGLY TOO LATE!
PRAY OVER IT! Then please fill out the enclosed
questionnaire, giving me your counsel and advice, and mail as soon
as possible in the enclosed self-addressed reply envelope. Thank
you, and God bless you for your interest and co-operation. I hope
it may be God's will for us soon to have a closer and more personal
co-operation together in this great work.
Sincerely, in Jesus' name,
Herbert W. Armstrong
Please fill out below, cut on dotted line, and mail AT ONCE in
I believe site #______is the better location, because_________________________________________________________________________________________________________
I enclose, as an EXTRA contribution for immediate purchase
of ground, $_______. I will undertake to send later, God willing,
a special contribution of $_________ for the building fund, and/or,
as long as circumstances permit and God makes possible, monthly
payments for the building fund of $__________.
Please fill out below, cut on dotted line, and mail AT ONCE in