"The WORLD TOMORROW"
A NATION-WIDE BROADCAST
HERBERT W. ARMSTRONG
Analyses Today's News, with the
Prophesies of THE WORLD TOMORROW
Publishing Box 111, Eugene, Oregon
a Magazine of UNDERSTANDING
January 17, 1947
Dear Friend and Co-Workers:
Another BULLETIN is past due. I am so pressed for time
just now I have decided to simply write you a brief letter from San
Francisco, enroute to Los Angeles to get the first NEW and larger
PLAIN TRUTH on the press---and then I will try to get you another
BULLETIN immediately afterwards, at the usual time, about the 20th
of the month.
All the initial planning for the new college, coming just
at a time of getting out the enlarged double-sized PLAIN TRUTH, is
surely keeping me busy---in addition to preparing and broadcasting
a new radio program daily. In fact much of the pressure of
preliminary planning for the college has delayed the January PLAIN
TRUTH two weeks. So I have decided to call this number the
I have great news for you in regard to the new college.
Plans are progressing rapidly,---We are now planning on a larger,
more thorough basis than I had in mind at first! A thing worth
doing is worth doing right. And this is so worth doing, it must be
done on the highest, most thorough possible standard.
Consequently, it is becoming a bigger undertaking than I really had
in mind at first! It is truly a gigantic undertaking---even tho we
planned to start it small, with perhaps around forty students. We
are planning for bigger things and the foundation must be firm, and
pure, and right.
It is not yet finally named. BUT it appears more and
more apparent that the name which first came to me, almost as
though God had put it in my mind, is the name that will be adopted.
That name is AMBASSADOR COLLEGE. Everyone seems to like it. When
I first mentioned the name to Mr. Walter E. Dillon, who in all
probability will be the first president, he said he liked the name
---it had dignity, it was of pleasing sound, etc., but he felt that
we should select a name that carried a definite meaning. I agreed,
and when I explained the meaning, he thought the name very
The meaning of names is important. It is important to
realize the meaning of the name of God, and the meaning and power
of the name Jesus Christ. All Hebrew names have meaning. Well,
then, here is the meaning: As most colleges today claim to train
students for their part in the world---to become a part OF the
world, AMBASSADOR COLLEGE has a diametrically opposite purpose. It
is to teach students to come out of this world and be separate---to
live by every Word of God, instead of the ways and customs of the
world---and yet, while not being of this world, but rather as
strangers and foreigners in it we shall train them to be
AMBASSADOR'S for Christ. We hope, therefore, to train every
student to be an AMBASSADOR for Christ and His coming Kingdom,
which we represent. The name AMBASSADOR, therefore, is in fact the
name of every student in the college. Of course the world in
general will not see or comprehend the real meaning of the name.
But to those of the world, the name carries distinction, beauty and
dignity. And there is no college by that name in Southern
California. I would appreciate it if you'd write and tell me what
YOU think of the name, "AMBASSADOR COLLEGE". Already we have
received many applications from students, and too, I believe, from
prospective faculty members. It is now tentatively planned for Mr.
Dillon and I to spend the month of June on the grounds, in
Pasadena, making more intensive preliminary plans, ordering and
installing the new college equipment. All equipment, in keeping
with our policy, will be the most modern and efficient obtainable.
Then the month of July and first half of August it is planned for
Mr. Dillon to be at Columbia University of New York, taking the
summer session in advanced educational research, making final
plans, for curriculum, schedules, etc., under the technical
guidance of the Columbia experts. While AMBASSADOR COLLEGE will be
utterly different in purpose, in objectives, in its basic concept,
etc., yet it will employ the most advanced of established methods
of administration, adapting these procedures of educational
experience of our basic principal. And the standards are to be the
highest in every respect. From August 20 until September 20th, Mr.
Dillon and I will again be on the grounds in Pasadena, making final
preparations for the college to open around September 20th.
It is planned now in due time to acquire two adjoining
estates, and a beautiful vacant lot across the street, on the
corner. This will give us the total of around seven acres of most
beautiful ground. Without exaggeration I can say flatly no college
campus in America will be more beautiful, and very few if any, as
lovely as this that God has provided for His college. If and when
we are able to acquire the two adjoining estates, we will have two
additional very large reinforced concrete houses, one of twenty-two
rooms, and one of fourteen, with space to build later two or three
class room buildings, a gymnasium, and on the corner across the
street, a beautiful chapel and church building. I am assured
circumstances are such that we shall be able to acquire this
additional property. At every step we see God's hand in this
In the January-February "Plain Truth", I will show you
pictures of the building and grounds---so prepare yourselves for a
Now, brethren, I have left space only to say that we are
in he two hardest most difficult months we have ever seen. Already
we have met successfully the first of these two most difficult
months. But again offering and tithe are beginning to lag.
Beginning with October, our radio bills doubled. We already have
met successfully our first and hardest month in paying for the
marvelously beautiful new home for Ambassador College. But now this
month we have to meet the increased costs of the new "Plain Truth,"
and with its very large circulation this, with postage, is going to
cost $4,000.00. But a quarter of a million people will read it!
SO REMEMBER! Never before in the history of this work
has the need been so great--never before so vital that every
co-worker try to be a little more generous in God's work and send
in a larger offering than before, whether it is a widow's mite, or
a large contribution of several thousand dollars. I do not have
the money on hand for the January-February "Plain Truth", and
unless it comes quickly, the magazine will have to be delayed
further. The need is MOST URGENT---IMMEDIATE! I know you'll do
whatever God has made possible for YOU---and send it immediately if
possible, in the enclosed reply envelope, AIR MAIL if possible
(only 5› postage now, you know)! And then also please join me in
earnest, believing prayer that this test will be passed
successfully---that OTHERS, whose ability may be greater than
yours, will also be loyal and faithful to the utmost of their
ability. God bless you, I know you will!
Sincerely, in Jesus' name,
Herbert W. Armstrong