January 24, 1952
Dear Friends and Co-workers:
Hundreds of you have written me: "I know you never put
out an appeal for money unless it is really and seriously NEEDED!"
That is TRUE! An once again it is NEEDED---desperately!
God's work is GROWING. It is becoming more and more
powerful! It is now carrying the very Message of Jesus Christ to
perhaps two or three times as many as ever before---now probably
not less than twelve to fifteen million people every week! God
is blessing this work as never before! It is producing by far the
richest, most abundant harvest of its history.
We are now back on the air locally in Chicago---station
WAIT, at a new time, 1 P.M. every Sunday afternoon. The WORLD
TOMORROW is now heard on the following NEW stations:
XEFW--810 on dial, every night, 9 P.M., and every morning
6:30 A.M. (heard in Eastern states one hour later).
XEDM--1530 on dial, every night, 8 P.M. Pacific Coast
KMAC--San Antonio--630 on dial, 7 P.M. Sun.
KLEE--Houston--610 on dial, 10 P.M. Sun, and 12 midnight
Mon. thru Sat.
For the first time in the 18 years' history of this great
and mighty and ever-growing work, an issue of one of our magazines,
---either The PLAIN TRUTH, or The GOOD NEWS is coming our
REGULARLY, every month. For the first time we have been able to
set a definite SCHEDULE for publication, to be as rigidly
maintained as that of any big national magazine. The February
number is scheduled to be trucked, in its scores of mail sacks, to
the post-office on February 5; the March number on February 26th,
and each issue for the entire year thereafter not later than the
26th of month preceding date of issue. NEVER have we been able to
accomplish this goal before. This is indeed GOOD NEWS!
Ambassador College is GROWING. The College Bulletin,
Catalog Issue, for the 1952-53 college year is now off the press
and ready for distribution to those seeking complete information
and details about the college, courses offered, credits,
requirements, tuition, standards, the new graduate school of
theology. We are outgrowing "Mayfair," our fine student residence
on the campus, and will have to provide additional student housing
by next September, but God will provide it His own way. It is very
possible that from one to four buildings, adjoining our campus, may
be donated to the college. I don't know that this is the exact WAY
God will provide, but I do ask you all to pray most earnestly with
me, in firm and living FAITH, that God will provide the need as He
Yes, the work is growing---things are literally HUMMING
with activity here---thousands and thousands of new names are going
on the mailing lists to receive the precious Gospel literature
---but our Co-Workers, very many of them, are slacking off again in
their efforts. In ten more days this could become a fatal crisis!
It is an absolutely DESPERATE NEED already! Co-Workers, EVERY ONE,
leap to my aid! Send in the very largest sum you possibly can, at
any sacrifice, BY RETURN AIR-MAIL in the enclosed envelope, whether
is be a check or draft for several thousand dollars or only one or
two dollar bills---the widow's mites. There is no time for more
words. I must make this brief so it can be printed and mailed AT
ONCE. It's VITAL to the life of the work that you keep tithes and
offerings coming in REGULARLY---as often as possible! THANKS! GOD
BLESS YOU! PLEASE HURRY!
Herbert W. Armstrong