Herbert Armstrong insisted that men wear business suits to Sabbath Services, the Feast and to Spokesman Club. Why? The stated reason was to show respect for God. Was that the real reason? Was that the primary reason? Or were there other forces at work?
Above all else, even above the belief that he was an apostle, Herbert Armstrong considered himself a businessman. Whether it is true that he was a businessman or not does not matter — it is his belief that he was which drove him. He started his career as a copy ad writer. Whether or not he ever progressed beyond that is a question for debate. Nevertheless, he did have extensive experience with many highly placed businessmen and learned to move within those circles before he found religion. His early years shaped his ultimate future and formed the core of his being: Within that being was the core of a business executive within the corporate bureaucratic structure. Without understanding the nuances of corporatism, it is impossible to understand Herbert Armstrong, the Worldwide Church of God and Ambassador College. In fact, it is impossible to understand unless you know the vagaries of the upper echelons of the Fortune 500 multinational corporations of today because what went on within the Church Cult Corporate of Herbert Armstrong was a reflection and echo of the modern secular corporation. The Corporation of God™ was the real organization that Herbert Armstrong founded: Soulless, without empathy, without conscience and as a legal “person”, a total psychopath.
There are many factors which contribute to the upward mobility and viability of corporate executives. One of these is how the corporate shill is dressed. Robert Jackall comments:
One can, however, discern several criteria that are universally important in managerial circles. Bureaucracies not only rationalize work; they rationalize people’s public faces as well. A person’s external appearances, modes of self-presentation, interactional behavior, and projection of general attitude together constitute his public face. Large corporations create highly standardized rules to regulate the public faces of lower-level white-collar workers, for instance at the clerical level. In a large bank that I studied some years ago, these include a formalized dress code, regularly updated, that prescribes the details of clothing down to skirt length for women; manuals with a whole variety of sample conversations to guide interactions with customers; and detailed evaluation procedures that place a great premium on displaying cheerful cooperativeness toward coworkers and supervisors. Aware of the importance of the bank’s public image toward customers and the need for smooth, harmonious work relationships in the pressure-packed, highly routinized contexts, bank managers try to establish and control the prinicpal aspects of workers’ public faces. For their part, workers chafe under the faces the bank prescribes and experience as little control over the presentation of themselves as they do over the sea of paperwork that engulfs them. But managers both at the bank and in all the corporations I studied more recently see the matter of public faces differently. For them, the issue is not a reluctant donning of organizational prescribed masks but rather a mastery of the social rules that prescribe which mask to wear on which occasion.
Note that this lesson was certainly not lost on Herbert Armstrong who also prescribed the length of women’s skirts at church.
Robert Jackall continues:
Such social mastery and the probations that test it begin early in managers’ careers. Every spring at elite colleges and universities throughout the land, a small but instructive transformation takes place when corporate recruiters from a wide variety of large companies descend on campuses to screen graduating seniors for entry-level managerial jobs. The jeans, ragged shirts, beards, mustaches, and casual unkeptness of youth that typify college life, particularly in rural areas, give way to what is called the corporate uniform — three-piece, wool pin-striped suits or suited skirts; button-down collars or unfrilled blouses; sedate four-in-hand foulards for men and floppy printed bow ties for women; wing-tipped shoes or plain low-heeled pumps; somber, straightforward hues; and finally, bright well-scrubbed, clean-shaven or well-coiffured appearances. It is, in short a uniform that bespeaks the sobriety and seriousness appropriate to the men and women who would minister to the weighty affairs of industry, finance, and commerce. Perhaps he only noteworthy aspect of this unremarkable rite is that underclassmen and seniors evaluate it quite differently. Underclassmen, surprised and bemused by the symbolic intrusion of the real world into their youth ghettoes, see seniors’ capitulation to the norms of managerial milieu as a callow moral compromise, as a first but ominous step toward de-individualizing conformity. Seniors, however,approach the crisis more pragmatically, though not without ironic self-deprecation and biting sarcasm. They know that managers have to look the part and that all corporations are filled with well-groomed and conventionally well-dressed men and women.
Such small probations are the stuff of everyday managerial life. Businesses always try to epitomize social normality, and managers, who must both create and enforce social rules for lower-level workers and simultaneously embody their corporation’s image in the public arena, are expected to be alert to prevailing norms. Managers in different corporations joke with bemused detachment about the rules that govern their appearances — the rule against sport jackets (too casual); the rule against leaving one’s floor without one’s suit jacket (improper attire in a public area); the unspoken rule against penny loafers (comfortable-looking shoes suggest a lackadaisical attitude); the suspicion of hair that is too long or too short (there is no place for hippies or skinheads); the mild taboo against brown suits (brown is dull, a loser’s color; winners choose blue); the scorn for polyester suits (strictly lower class, wool is better); the preference for red ties or red on blue (red symbolizes power and authority); the indulgent tolerance for the person who slightly overdresses if this is done tastefully (classy); and the quiet but forceful admonition of the person who does not dress properly or is in some way unkempt. Anyone who is so dull-witted or stubborn that he does not respond to social suggestions and become more presentable is quickly marked as unsuitable for any consideration for advancement. If a person cannot read the most obvious social norms, he will certainly be unable to discern more ambiguous cues. At the same time, managers also suspect that clothes and grooming might indeed make the man. The widespread popularity of recent self-promotional literature on this point — I mean the Dress for Success books and the like, even though its principal role is probably to disseminate techniques of image management to less fortunate social classes — underlines knowledge taken for granted among managers. Proper management of one’s external appearances simply signals to one’s peers and to one’s superiors that one is prepared to under take other kinds of self-adaptation.
This perspective was highly ingrained in Herbert Armstrong’s thinking as CEO of the Worldwide Church of God Corporation and the Chancellor of Ambassador College Incorporated. Those going through his established worldly influenced program of transformational social normities became clones of his wolf in sheep’s clothing ethic — an ethic so ingrained that it continues to be the dominant driving force within the fragmented sects of his one-time hirelings.
The Corporate world was the only way of life Herbert Armstrong ever knew in spite of any influence from the Church of God Seventh Day. The CoG7D does not have such a dress code in place. Herbert Armstrong joined himself temporarily with that church organization, only to recreate the corporate environment and mores that he knew and understood when he discovered that he had little or no common ground with the Church of God Seventh Day.
So now men are stuck with corporate business suits as they join the Church Cult Corporate.
It doesn’t matter, though, if you dress up in sheep’s clothing: If you are a wolf, you will remain one, no matter how well dressed for corporate success you are.
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